One Ad is not Marketing Marketing is important. If you want people to know who you are and what you do you have to market your company. Think about it, if people don’t know your name, if they don’t know what you do, if they don’t know how to reach you, how are you going […]
Book Recommendation -Win the Customer: 70 Simple Rules for Sensational Customer Service
A book recommendation from Dan Beaulieu: Win the Customer: 70 Simple Rules for Sensational Customer Service By Flavio Martins Copyright 2016 Amacom press Price $21.95 228 pages with index What a great handbook for customer service! This one is a keeper, not only is it chock full of tips, yes 70 of them at list […]
How To Interview Potential Sales Reps
The problem with finding and hiring the right sales person is that, well they are sales people, they know how to sell, they know how to talk a good game, in fact so good a game that it’s hard to figure out if they are in fact really good or just great talkers! So you […]
Getting The Most From IPC Apex 2017 Part 2: Five Ideas For Keeping The Conversation Going
You went to IPC Apex last week. You visited with a lot of old friends and caught up with what they were doing. You visited with your current customers and made sure they were happy with your products and services. You scouted out potential customers and told them about your products and services, hoping that […]
Book Recommendation – The Scorecard Solution: Measure what matters and drive sustainable growth
A book recommendation from Dan Beaulieu: The Scorecard Solution: Measure what matters and drive sustainable growth By Dan E King Copyright December 2015 Amacom Price $29.95 277 pages with index It’s about time for a book on this subject Many years ago I learned the adage that goes “it you can measure it you can […]
Nine Tips To Get The Most Out Of IPC Apex Expo This Week
So, you’re in San Diego attending the IPC Apex Expo. You spent money on a plane ticket, you’ve spent a fortune on a hotel room as well as the car and the meals and everything else it takes for you to spend a week in San Diego. You’re also taking a week away from the […]
Book Recommendation – Unlimited Sales Success: 12 Simple Steps for Selling More Than You Ever Thought Possible
A book recommendation from Dan Beaulieu: Unlimited Sales Success: 12 Simple Steps for Selling More Than you ever thought possible By Brian Tracy and Michael Tracy Copyright 2016 Amacom Price: $22.95 Pages: 259: With Index This is another book by the great Brian Tracy (and his son Michael in this case) that everyone remotely involved […]
10 Principles For Success In Life
In sales and in life for that matter you are only as good as the people you know, work with and are friends with. You are only as strong as your affiliations. You have to know and be willing to work with everyone if you are going to be successful life. So with that in […]
Book Recommendation – Ultimate Sales Tool Kit: The versatile 15-piece skill set that every professional needs
A book recommendation from Dan Beaulieu: Ultimate Sales Tool Kit: The versatile 15-piece skill set that every professional needs By William “Skip” Miller Copyright 2014Amacom Price $19.95 Pages: 229 with Index A true sales classic Truth be known I first read this book a couple of years ago when it first came out but I […]
An Emergency Plan For Increasing PCB Sales Right Away
So the year has started badly. You thought all that start of year pent up demand would have you rocking. But sales are thin and the funnel is pretty darn dry. You’re beating on your outside sales team and they are doing everything they can with their customer base. Or worse yet you don’t even […]