One of the things I do in my business is work with sales managers helping them to manage, measure and motivate their sales people. This is not an easy thing to do when you consider that sales people are actually a very different breed from other people in a company. They are often, driven, motivated, […]

Here are some of the dumber things I have heard from people about marketing and sales: I think I’ll place one ad in a trade magazine do you think that will be worth the money? I sent out a hundred sales letters and only received ten responses and five orders. We decided to make this […]