On Selling Value

Let’s stop and think for a minute. What can you offer that goes way beyond the product itself? What can you offer that will get your customer thinking beyond price issues? What do you have to offer that will make your customer tremble with terror when his CPA suggests dumping you because your prices are […]

Peeking Into The Future: The Future Is Here Now!

I like to read anything I can get my hands on, when it comes to predicting technology of the future. I have been doing this since discovering Alvin Toffler’s ground-breaking book Future Shock, decades ago. Since then, I have read several books predicting the future, and so many of the things they talked about in […]

What Customers Crave More Than Anything Else

When it comes to what customers really want there is one big secret. They think that they want our products or services. They think that they want us to deliver good products on time. They think that they want good quality. They think that they want a great price (or “great value” as they would […]

The Good Old Days

Remember when it was fun? Yes, the good old days always seem whole lot better than they probably really were at least in the rear-view mirror. But, looking back from these too serious times we live in today, they probably were a lot better than we even remember Here are a few stories from that […]

Dare To Be Great

We are all so busy running our businesses that we seldom have time to do what really needs to be done to move our businesses forward, to take them from “good to great” to use that old but true cliché. I know that all of my friends who own board shops are always so occupied […]

Sometimes Playing It Safe Is The Wrong Decision

I view business like this: If you are not growing, you are dying. If you are not constantly trying to find ways to make your company more attractive to your customers, you will die. I personally know of some companies who have shrunk themselves out of business. They have literally cut costs to the point […]

Keeping Up With The New World Order

During a normal commercial flight, a pilot actually touches the controls of her plane for less than three minutes. The rest of the time, the computer called “autopilot” is actually flying that plane, yes, including landing the plane. Pilots have to undergo periodic training so that they will not forget how to fly. How many […]