Characteristics of a great board shop I have worked with well over one hundred PCB shops over my twenty years as a sales and marketing consultant. Some have been well run while others, well not so much. But, over that time I have been able to observe and differentiate the great ones from the ones […]
Getting Your Salespeople to Act As A Team
For the most part sales people are lone wolves. One of the reasons they choose to be sales people is the independence, they like to run their own race. I have found that the best sales people are truly the loners. Think of Ricky Roma in Glengarry Glenn Ross. While all the other sales people […]
What The Heck Is SEO?
Ever wonder what it takes to get to the top of a Google Page? Did you ever think about why some companies always seem to have all the business they need; and they don’t even have any outside sales people? How are these companies doing this? It seems to be some kind of black magic […]
This Is Not Rocket Science: Give Your Customers What They Need
To succeed in business today especially a custom business where you’re making products based on not your designs but the customers’ designs you have to be flexible. You have to listen to what your customers want today and what they are going to need tomorrow and customize your offerings to meet those needs. This concept […]
The World’s Worst Sales Person
Stay away from this person at all costs! During the course of writing this column I have always focused on great sales people. What their characteristics are; what it takes to find great sales people; how to incentivize them, how to keep them motivated and how to make sure they are kept happy, inspired and […]
A Small Rant: Get Over Yourself And Hire Some Salespeople
Man, how many times I am going to have to say this? For those of you loyal readers who have been checking out this column for years I apologize in advance and won’t blame you if you want to sit this one out because you’ve read it all before right here and yes too many […]
Six Game Changing Trends For The New Year
As we start preparing our companies for a new year; 2019 is just around the corner, and smart companies are already deep into their strategic planning for the new year. It is important that we look at all trends that 2019 will bring and develop our strategies around these trends. If you’re not already planning […]
10 Great Marketing Tips
In order to successfully market your company, you have to make sure that your company is marketable. You have to have something to market and that is the entire customer experience not just the product. Yes, you can have a great product but if you don’t treat your customers right when they are buying that […]
Respect Your Board Builder
Do you know how to buy PCBs? Do you know how a PCB is built? Do you know the difference between a great PCB supplier and a mediocre or lousy one? Are you one of those companies that hate buying PCB’s, hate even dealing with PCB shops, equating them to dealing with your local DMV, […]