Making 2020 the best year of your sales career. Ten surefire steps to make sure you have a successful 2020! Even if you didn’t do your homework in Q4, it’s not too late to set yourself up for a great year. All you need is two days of planning and then a lot of hard […]
Prospecting Is Mandatory
Get out there and do it now! I know you hate to prospect and you hate to make cold calls, so this is what we have to talk about today. Whether you like it or not. There is a great book by Mark Hunter called High-Profit Prospecting, a trade paperback published by Amacom. This book is […]
50 Holiday Wishes For All The Salespeople Out There
As the season of joy is upon us, here are my holiday wishes for all of you salespeople out there. May your products all be great and on time. May your operations people truly understand and appreciate what you do to bring them business. May your customers like you. That’s right. like you, because frankly, […]
Don’t Give Your PCBs Away!
Look I know getting business is hard. I know that you’re biggest problem is always having enough business and I certainly know that most of our customers pride themselves in buying the cheapest circuit board that money can buy. But still that is no excuse to give away your boards. You have got to make […]
Consistency Is A Virtue
I know that we are always talking about change, and lauding those who not only welcome change but are ready to adapt to change, no matter the circumstances. But there is one quality in a company, especially a vendor, that is truly cherished, and that is consistency. We love our vendors to be consistent. We […]
Respect The Customer, No Matter What!
Times may have changed, but some things never do. The old adage that the customer is always right still stands. No matter how hard it is to accept, you have to live with that law if you want to stay in business. We all know that it is harder to respect the customer now than […]
Delivering Amazing Customer Service
As you can probably tell by the tone of some of my recent writings, I’m on a real exploration journey to discover the very best customer service ideas I can find. I have read a number of books and talked to a number of people on my search to find the best examples of not […]
Customer Service Starts At The Top
All customer service starts at the top. It’s a cultural thing. To have great customer service you have to have respect for your customers, everyone in the company has to respect the customer not just the customer service people. Look, it’s pretty easy to pass everything along to the customer service people (by the way […]
Out The Friction!
You need some Printed Circuit Boards, so you Google “Printed Circuit Boards”, and you get the name of a number of shops. Not necessarily the best shops, but at least the best at SEO (Search Engine Optimization). Anyway you get the names of some shops and you call one up, probably the first one on […]