It’s a new day out there. For years we have been urging companies to brand themselves, to establish their own brand identity that will make them stand out from the rest of the pack. But now it’s time for individuals to brand themselves, especially salespeople. Whether you are an independent sales representative working for yourself, […]
Leadership Secrets From The Old Man Himself
That’s right, even Santa Claus has his own book of leadership secrets. We’ve heard from everyone from Jesus, to Churchill, from the Roosevelts Teddy and Franklin and to the whole gang of bad guys in my friend Steve William’s great book Notorious. And now Santa himself has entered the leadership arena with a book of […]
Sales Leaders: Are You Ready For The Future?
Besides all of the hardship that we have faced this year, there will come many changes in the way we do business. One of the most drastic changes will be the way sales leaders, sales managers, directors, and vice presidents are going to have to adapt if they want to be successful in managing […]
How To Increase You Creativity
Why Aren’t You Creative? A few years ago, I did a column where I talked about how companies were scared to get creative, to try something new. I even came up with a list of 50 reasons “Why it Won’t Work.” I’ve been flattered over the years since then that people not only remember that […]
Are You Doing Enough Marketing?
Most of the time I am addressing those companies who are doing little, or no marketing, spending zero dollars on telling their company’s story, and getting their name out there. But, what about those of you who are doing some marketing? Sorry, you don’t get a pass either. You need to ask yourself if you […]