Salesperson: Brand Thyself

It’s a new day out there. For years we have been urging companies to brand themselves, to establish their own brand identity that will make them stand out from the rest of the pack. But now it’s time for individuals to brand themselves, especially salespeople. Whether you are an independent sales representative working for yourself, […]

Leadership Secrets From The Old Man Himself

That’s right, even Santa Claus has his own book of leadership secrets. We’ve heard from everyone from Jesus, to Churchill, from the Roosevelts Teddy and Franklin and  to the whole gang of bad guys in my friend Steve William’s great book Notorious. And now Santa himself has entered the leadership arena with a book of […]

How To Increase You Creativity

Why Aren’t You Creative? A few years ago, I did a column where I talked about how companies were scared to get creative, to try something new. I even came up with  a list of 50 reasons  “Why it Won’t Work.” I’ve been flattered over the years since then that people not only remember that […]