Yes, I have been accused of being an optimist. Sometimes I have even been called a “Rose-Colored Glasses” optimist, which to my pessimistic accountant and banker friends is just about the cruelest insult they think they can launch at me. But then I just laugh them off and put my Rose-Colored Glasses back on. […]
Adaptability Is The Key
One of the most interesting things I have learned during the past ten months is that people are actually doing better work by not physically going to work. Now, don’t get me wrong, there is ultimately no substitute for being at work, but then again, many people have found that they could be much more […]
Why Market To Our Own Customers?
One of the things that always seems to come up when we are working with a company, especially when we are sending out their newsletters is this, “We want new customers, so why are we sending the newsletter out to our current customers? We have their business already.” This is one of the most serious […]
Trains, Planes, and Automobiles
As we do every year on the Wednesday evening before Thanksgiving we watch the old classic Trains, Planes and Automobiles starring Steve Martin and John Candy, and just like we do every year we all end up shouting suggestions at the characters, ideas for making better choices. This movie came out in the late […]
Words Of Wisdom From Bezos
There is no mistaking the fact that Jeff Bezos is a pretty smart guy. He saw things years before the rest of us did. Many of us sat by and laughed as his company lost money year after year while he invested in the future. In fact, that is one of his many premises: “The […]