Where did we get this idea that bosses and business owners have to be tough; that we are not going to show our employees that we appreciate their efforts in making our company better? Whenever a company gets into trouble the first thing they do is “cut headcount”, for some reason this makes the […]
Keep Your Prospects Close But Keep Your Ideal Prospects Closer
An interesting question: When do you decide it’s not worth calling that prospect for the umpteenth time? Well it depends on the prospect. If you know for sure that you have exactly what a specific prospect needs, then you will never stop calling on them. This isn’t to say that you call them twice a […]
Astonishing Customer Experiences
I Should Have Thought of That! If you often see a new idea that impresses you, and you think, “I should have thought of that!” I agree with you. Yes, you should have thought of that. You should have spent more time thinking about how you can do things better. You should be spending a […]
PCB Reps Are Back!
After years of avoiding representing PCB shops, the reps are back looking for a good company, or two, to represent. There are a couple reasons for this. One is the onshoring of the market due to the pandemic and the tariffs. The other is that they feel – and several have told me this – […]
10 Ways To Bring PCB Business Back To America
The winds of globalism seem to be blowing in our direction; and I see indicators that we can bring at least a significant portion of the PCB market back to America in the next few years. That is if we stick together and do things right. Here are 10 ways we can bring the PCB […]