If we only had (whatever it is your company doesn’t have) I could double my forecast. Your product is your product, sell what you have, not what you don’t have. If we only had the spec or qualification we could double our sales, everyone is asking for it now. Same as the last excuse. Sell […]
Yes Virginia, Marketing Does Work Even When You Think It Doesn’t
I have to laugh when one of my customers says that his marketing doesn’t work. Does this sound familiar? “I placed an ad in 007 for three months and got nothing”, not even a phone call. Or this, “Yeah, yeah we did a newsletter once and I did not get a single order.” Or my […]
Keeping Your New Hire For Life
You have searched high and low, you have recruited, interviewed, selected, and negotiated to the point where you have your new employee and then finally you have put her through a formal new hire orientation and training program, you have assigned her a mentor and now she is a full fledged member of your team. […]
Employee Orientation and Training
Now that you have spent all that time and effort finding the right candidate the next step is to make sure she has a proper orientation to not only your company but the industry as well. I’ll preface this column to point out that this will be focused on electronics manufacturing and that this program […]
Working Remotely: The Future Is Here To Stay
Those of you who still cannot get your head around allowing some of your people to work remotely are limiting yourself. If you are stuck on having people in your company offices fulltime, you are truly limiting yourselves when it comes to hiring the best people. Of course, there are line workers who cannot work […]