Don’t just sell to the customer. Don’t just service the customer. The real secret to a long time and successful customer relationship is based on engagement…true customer engagement. True customer engagement is a critical component of success. True corporate-wide customer engagement transcends departments, functions, and individual interactions, becoming a holistic strategy embedded into the very […]
Training Great Customer Service Reps (CSRs)
When it comes to building a successful business, there’s one thing you just can’t ignore: customer service. We all know it, but sometimes we overlook it. You could have the best product on the market, the most cutting-edge technology, and a killer marketing plan, but if your customer service stinks, you’re in trouble. I’ve been […]
Selling PCBs Ain’t That Hard! Or Is It?
Selling PCBs is a bit like playing chess; every move matters, and the endgame is always about delivering value. If you’ve been in this business for as long as I have, you know that it’s not just about pushing product, it’s about understanding what the customer really needs and how to meet those needs better […]
Selling With Confidence
You’re doing your customer a favor! One of the things that frustrates me the most about salespeople is when they feel they have to beg their customers. That they have to beg them for a meeting; that they have to beg them for a quote; and that they have to beg them for the order. […]