One of the biggest myths in sales is that you need to bend the truth to win customers. Over the years, I’ve seen countless companies try to sell the impossible, promise what they can’t deliver, and gloss over their mistakes. Sure, these tactics might get you a quick win, but they won’t keep customers coming […]
Trust Your Gut: When Data Isn’t Enough, Intuition Counts
We live in a world driven by data. Numbers, charts, algorithms, and analytics are the backbone of modern decision-making. And while data is crucial, there’s one element that often gets undervalued in today’s data-driven society: intuition. Your gut instinct. That unquantifiable feeling deep inside that nudges you toward one choice over another when the numbers […]
You Can’t Please Everyone: Focus on the Right Customers
In business, as in life, we often fall into the trap of trying to please everyone. It’s an admirable sentiment – wanting to be all things to all people – but in reality, it’s a recipe for mediocrity. In the world of printed circuit boards, as in any other industry, the key to long-term success […]
The Customer Isn’t Always Right
In business, there’s a mantra that’s been recited so many times it’s become gospel: “The customer is always right.” But let’s be honest – it’s not entirely true. Customers aren’t always right. Sometimes they’re misinformed, unreasonable, or just plain wrong. But how you handle those moments when a customer is wrong makes all the difference. […]
Making 2025 Your Best Year Ever
As we start another year, it’s time to reflect on where we’ve been and, more importantly, where we’re going. The world of sales is not for the faint of heart. It’s a world of high stakes, high energy, and, let’s face it, high-pressure situations. But if you approach it with the right mindset and strategies, […]
What To Do When They Won’t Answer The Phone
Based on some of the Rep 1:1 calls this week where there was a lot of talk about not being able to reach customers, I put together some ideas you can use. Apparently, according to my rep friends, no matter how hard they try, they just can’t get through to their customers, especially their target […]
What a Good Salesperson Asks Santa for Christmas
Christmas is coming, and every salesperson worth their salt knows it’s not just time for eggnog and office parties. It’s the perfect time to ask Santa for a little extra something to boost their success in the coming year. After all, who better to help you hit your sales quota than the guy who delivers […]
Invest in Yourself: The Most Important Resource in Your Business is You
Most Saturdays I take the time to invest in myself. It’s kind of like a personal webinar day. I usually have a couple of books I’ve saved for the day. There are times when I go and watch some videos that are germane to the topics I am studying that day. I will take a […]
Stop Making Excuses: Results Come From Action, Not Intention
Everybody’s got an excuse. Especially in business, there’s no shortage of excuses. We hear them every day—why something didn’t work, why a target wasn’t met, or why an opportunity was missed. The truth is excuses are easy; action is hard. If you want to achieve results, you need to stop making excuses and start taking […]
The Power of Consistency
Why Showing Up Every Day is Half the Battle Woody Allen said it best when he said that half of being successful in life is just showing up. It’s being there every day in that tortoise-beats-the-hare kind of way. Consistency is the secret sauce that sets successful companies apart from those that struggle. It’s not […]