The old ways of doing marketing are done and gone. The new world demands that all companies, yes, all companies, have to approach marketing differently but also those of us in the B2B (business to business space) have to reinvent the way we do marketing. Social media has been here for over twelve years now. […]
You Gotta Love The Dead!
Marketing Lessons from the Grateful Dead Yes, that’s right you Deadheads, it’s time to not only appreciate their music but appreciate the marketing lessons that you can learn from them. No this is not a joke, far from it, this is serious, deadly serious, these lessons come from the book Marketing Lessons from the Grateful […]
Delegate And Elevate
One of the great things about being a manager, not just a sales manager which I always write about in this forum, but any manager, is the opportunity to mentor, challenge, educate, lead and most importantly inspire the members of your team to do things they did not think they could do, and help them […]
New Salespeople For A New World!
We are seeing the evolution of salespeople. It is no secret that many of our sales professionals are aging out, they are retiring or moving out to that great golf course in the sky. As they exit the premises so do some age old practices that go with them. In our own sales lifetimes, we […]
The New Labor Force
The gap between employee and employer in business is now considered one of the biggest challenges we face today. Our hiring base is vastly different from what it always was, and we are going to have to adapt if we want to be able to meet our workforce requirements. This is not the greatest generation […]
Developing Great Leaders
Nothing new here. As all of us know, the biggest challenge facing any business today, regardless of your industry, is the lack of good, qualified people. And an even bigger challenge than that is finding people to lead the people we do already have on board. There are just not enough good leaders today. Notice […]
Be a Change Monger
I have always felt that one of the most important characteristics a leader can have is that of being a change embracer. A person who not only anticipates change, but looks forward to it, will always have a distinct advantage over people who hate change. Change is inevitable, it is always going to happen ,so […]
A Frictionless Future
People and companies want things to be as easy as possible. Online streaming, online buying, online everything has created a buyer’s expectation that is higher than it has ever been. I have read a number of articles where the writers are outraged, and I mean OUTRAGED! That the streaming networks like HULU and Amazon Prime […]
The Future of Sales!
This is going to blow your mind! From the book titled appropriately, The Future of Sales, by John Asher, here is the new scenario for sales as we exit the Covid era. Some of these changes are due to Covid, but most of them were about to occur anyway, the pandemic simply serving as the […]
Be A Multiplier!
Full disclosure: the ideas in this column are based on a book on leadership by Liz Wiseman titled Multipliers: How Great Leaders Make Everyone Smarter. It’s a brand new update from the version that was published over ten years ago, so it’s been totally validated for our times. To be honest, I casually picked […]