The Future of Sales!

This is going to blow your mind! From the book titled appropriately, The Future of Sales, by John Asher, here is the new scenario for sales as we exit the Covid era. Some of these changes are due to Covid, but most of them were about to occur anyway, the pandemic simply serving as the […]

You Have To Be Impactful!

Are you making an impact? At your job? In your career? In your life? No matter how hard you work, no matter how much dedication and work ethic you have, if you don’t develop a strategy to be impactful, it will all be for nothing. Being impactful means making a difference. It means being able […]

Why? Why? Why Are You In Business?

What is your mandate? People can tell you what their company does, they can do that all night long. They can also tell how they do it and yes, they can tell you who they do it for. But they can seldom tell you why? Why do they do it?  What is the purpose of […]

Get Ready For Price Increases

Okay you know they are coming. In fact, in many cases, they have already hit. Our PCB and PCBA companies are going to have to raise their prices this year. No, it is not a matter of greed. No, they are not trying to gouge you. No,  they are not trying to take advantage of […]

IPC Apex Expo Is Done. Now What?

So, you spent last week in San Diego attending the IPC Apex Expo. You made a lot of good contacts. You talked to a lot  of people. You spent time with potential customers trying to convince them to buy your goods and services. You spent time with the right vendors checking out their products and […]

It’s Showtime! Seven Must Do’s At Apex 2022

Okay let’s all say it all together, “This year’s IPC Apex Expo will be like no other.” Yes, sure of course! This year is like no other, it’s not even like last year’s which was really like no other. And now it’s time to get over it and make adjustments. Success comes to those who […]

Cold Calling: You’re Going To Hate This

Okay you’re going to hate this. If you are a salesperson, you are going to really hate this column. But this is a basic sales and marketing column and at least once a year I am obligated by law to do a column on the much hated, dreaded and feared of all duties of a […]

And Promises to Keep: New Year Resolutions for 2022

I am one of those people who likes to make resolutions. In fact, I am pretty serious about making them, and trying to keep them. I find that resolutions can be goals that you promise yourself you will make and then to be true to yourself, you keep them. New Year’s resolutions have always been […]

People, And People

If you have not figured this out yet, you’d better get on board and do it fast. If you have been known to treat your people poorly and get away with it, you are about to get a rude awakening, and I mean a really rude awakening. It’s a new ball game out there. People […]

Have The Bravery and Courage to Innovate

Ever heard the expression, “Whoever fails at the most stuff wins.”? I hate, hate, hate, playing it safe, I hate the idea of not trying something, rather than risk failing. If you look at all of the great ones, the innovators, the creators, the developers, the people who have made significant changes in the world, […]