The winds of globalism seem to be blowing in our direction; and I see indicators that we can bring at least a significant portion of the PCB market back to America in the next few years. That is if we stick together and do things right. Here are 10 ways we can bring the PCB […]
PCB Heroics
The PCB is not a commodity Normally I am a pretty mild mannered guy. But if you want to see me really get riled up, then call a printed circuit board a commodity! As I have said a million times a 28 layer blind and buried printed circuit board is not, nor will it ever […]
What Is Your Purpose?
I bet you have never been asked that question before, right? Sure, we all talk about what our company’s mission is, but we seldom, if ever talk about what our purpose is. Now let me make the prediction that if this is the first time you hear the question, it will not be the last. […]
Antagonizing Your Customers Wins?
What is this? This new trend to gain a following by antagonizing your customers. I guess I am too square, or old, or numb to understand any of this, but there is a trend that I have been reading about for a couple of years not that is exemplified by this quote, “If you’re not […]
More On Hiring…Again
Yes, this problem continues to challenge us as we head into 2021. I know of companies that have twenty or thirty job openings right now and are having a hard time finding people to apply, never mind filling them. One would think that with unemployment the way it is these days people would be storming […]
Lagniappe? What’s a Lagniappe?
“What the heck is a Lagniappe?” Okay, maybe it is not a so frequently asked question. This is exactly what I asked myself when I first saw the word the other day in a business book called What’s Your Purple Goldfish? How to Win Customers and Influence Word of Mouth by Stan Phelps. And then, […]
Customer Retention: The Great Lost Opportunity
We spend much more time and money and effort on attaining new customers than on retaining the ones we have already. It’s true that companies in all industries including ours are structured around customer acquisition rather than retention. In his new book, Never Lose a Customer Again: Turn any sale into a lifetime of loyalty […]
Setting Goals That Work!
The best way to accomplish anything significant is to set goals. Look, I know all those jokes about New Year’s resolutions and how they last about as long as a snowball in Tucson in August, but then again, goals are critical to getting anything done in life. I am one of those people who sets […]
Hiring Advice For 2021
As the world comes back to life, we’re all going to have to find more people for our companies. Finding, and hiring the right people has become a critical issue for most of the companies in our industry. I know of some companies that have recs open for twenty to thirty jobs! And they are […]
2021: “Let’s Hope It’s a Good One Without Any Fear” – John Lennon
Yes, I have been accused of being an optimist. Sometimes I have even been called a “Rose-Colored Glasses” optimist, which to my pessimistic accountant and banker friends is just about the cruelest insult they think they can launch at me. But then I just laugh them off and put my Rose-Colored Glasses back on. […]