A book recommendation from Dan Beaulieu The 10 Stories Great Leaders Tell By Paul Smith Copyright 2019 Simple Truths/ Ignite Reads Pages: 110 with Appendix and Notes Price: $16.99 Everyone is talking about stories…and rightfully so, anyone who knows anything about marketing in the 21st century knows that the way to get into peoples’ heads […]
What Will Life Be Like In The Year….2020.5?
Okay, the very near future. Like in the next few months, what will life be like in our factories and offices? One thing is for sure and that is that we will not be going back to the way things were before Covid-19. Now that we have had a chance to realize how really vulnerable […]
Oh, The Places We’ll Go!
Okay after eight weeks of lockdown, eight weeks of the world being scary, and challenging, and unpredictable, it’s time for a break. I have spent the past two months and counting working with companies and reps and salespeople doing what I can to help in any way I can to conduct business as usual. I […]
Change is Good…You Go First
A book recommendation from Dan Beaulieu Change is Good…You Go First 21 ways to inspire change By Mac Anderson and Tom Feltenstein Copyright 2019 Simple Truths/ Ignite Reads Pages: 116 with Appendix and Notes Price: $16.99 If you need to change to be able to change, this is the book for you. Oh, that dreaded […]
I Should Have Thought Of That!
What do all these companies have in common? Disney, CNN, MTV, Hyatt, Burger King, FedEx, Microsoft, Apple, AT&T, IHOP, Eli Lilly, IBM, Merck, Hershey’s, Coors, Texas Instruments, Fortune, GE, and Hewlett-Packard. Can you guess? Well first of all they are all very successful companies right? All names that you recognize right? But no, that’s not […]
Never Get Mad At A Customer
There is nothing dumber you can do than getting mad at a customer. What is the point? These days when it is harder than ever to get a new customer and even harder to keep that customer amidst the barrage of competition coming for all sides there is nothing more counter-productive than getting mad at […]
This Is A Great Time To Read Great Books
There has never been a better time to sit down and read important books about your business, your craft of sales and marketing. And one thing I am encouraged by is that people are contacting me asking for some business book recommendations…I love that! About three months ago I came across a series of very […]
Sales Is All About Trust
Building trust with your customers will make them customers for life No matter what else you do for your customers, you have to build trust. If you can get your customers to trust you they will stay with you for life…yes, even if you change companies. Over the years and in many columns, we have […]
Stay In Touch With Your Prospects And Customers Using News Flashes!
As the pandemic continues, and so many of us are stuck in our houses, it gets more and more challenging to stay in touch with our customers. Meanwhile our PCB and PCBA companies and their support companies are deemed essential and are being kept open. Actually, the companies that make up our interconnect industry are […]
Is Your Company Customer-centric?
When was the last time you sat around with your team talking about how you could produce better products and services for your customers? I mean doing things better, making the customers experience extraordinary and putting the “wow” factor in your products. I would guess never. We are all so busy just trying to meet […]