Book Recommendation – Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

A book recommendation from Dan Beaulieu Get Scrappy: Smarter Digital Marketing for Businesses Big and Small By Nick Westergaard Copyright 2016 Amacom Books Price: $21.95: 226 pages with index Traditional marketing meets digital marketing The key to digital marketing is of course engaging the customer; it is providing content so valuable that you will position […]

Getting Closer To Your Customers

Get closer to your customers than you ever have before. If you are not looking out for your customers you are not doing your job. Elevating the conversation So we all think we are doing a pretty good getting to know our customers right? We think because we know what market they are in and […]

A Tale Of Two Arthurs

Some of you may have heard the story about the New England super market chain called Market Basket. It was started at the beginning of the last century as a 600 square foot grocery store in Lowell Massachusetts by a Greek Immigrant by the name of Demoulas. Later as he started to age and the […]

Book Recommendation – Talking to Crazy: How to deal with the irrational and impossible people in your life

Book Recommendation From Dan Beaulieu Talking to Crazy: How to deal with the irrational and impossible people in your life By Mark Goulston Copyright 2016 Amacom Price: $24.95 Pages: 259 with index A Surprisingly informative and pertinent book Yes, I have to say that I was pleasantly surprised by Mark Goulston/s new book Talking to Crazy: […]

Let’s Rock this world!

What do the I-Pod, The Tesla, Amazon and SpaceX all have in common? That’s easy they rocked their world. All of them were game changers. All of them changed the way we do things from the way we buy and listen to music to the way we build rockets and privately launch satellites into space. […]

Make Yourself Invaluable to Customers

Selling value is always valuable Looking at the title of this column, you might be saying to yourself, “Thank you, Captain Obvious,” but stop and think for a minute. What can you offer that goes way beyond the product itself? What can you offer that will get your customer thinking beyond price issues? What do […]