As always, it’s all about the customers and more importantly, it really gets down to what your customers think about you. I want you to really think about this for a minute or two. What do your customers think about your company? What do they think about how you do business? Would they recommend you […]
We Have To Work Together Or Else!
Two shopkeepers were bitter rivals. Their stores were directly across the street from each other, and they would spend each day keeping track of each other’s business. If one got a customer, he would smile in triumph at his rival. One night an angel appeared to one of the shopkeepers in a dream and said, […]
Book Review – Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and other Difficult People
A book review from Dan Beaulieu: Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and other Difficult People by Alan Willett This is the book you’ve been looking for…even if you don’t know it. I approached this book with a bit of trepidation. I wasn’t sure what this was going to be about. But […]
Selling Value Is Always Valuable
Looking at the title of this column, you might be saying to yourself, “Thank you, Captain Obvious,” but stop and think for a minute. What can you offer that goes way beyond the product itself? What can you offer that will get your customer thinking beyond price issues? What do you have to offer that […]
The Incredible Exploding Email!
Has this ever happened to you? You start off an email to a co-worker warning her about this customer of yours who is a real jerk and outlining a potential problem they are about to cause for no good reason but that he is a jerk who likes to push people around and if you […]
Book Recommendation – Agile PR: Expert Messaging in a Hyper-Connected Always-on World
A book recommendation from Dan Beaulieu: Agile PR: Expert Messaging in a Hyper-Connected Always-on World By Marian Salman and the team at Havas PR Copyright 2017Amacom Price $29.95 Pages: 243 with Index Connecting stories in the new age of Social Media This is one strong book, especially to those of us who are just hanging […]
What Customers Really Want
When it comes to what customers really want there is one big secret. They think that they want our products or services. They think that they want us to deliver good products on time. They think that they want good quality. They think that they want a great price (or “great value” as they would […]
Catching up with…Coast to Coast Circuits CEO Walt Stender
Coast to Coast is an independent American circuit board manufacturing company. Yes, the key word here is “independent.” After many mergers and acquisitions that have diminished the mil/aero PCB vendor base, there are only a handful of independent companies for our country’s defense and aerospace contractors to choose from. Concerned about the demise of mil/aero […]
5 Things We Should Be Doing And Aren’t
Dare to be great We are all so busy running our businesses that we seldom have time to do what really needs to be done to move our businesses forward, to take them from “good to great” to use that old but true cliché. I know that all of my friends who own board shops […]
Book Recommendation – The Sales Manager’s Guide to Greatness: 10 Essential Strategies for Leading Your Team to the Top
A book recommendation from Dan Beaulieu: The Sales Manager’s Guide to Greatness: 10 Essential Strategies for Leading Your Team to the Top By Kevin Davis Greenleaf Book Group Copyright: March 28, 2017 Price 24.95 Pages: 216 pages This is another great book from Kevin Davis, one of my favorite business authors. I have read Mr. […]