The Customer Isn’t Always Right

In business, there’s a mantra that’s been recited so many times it’s become gospel: “The customer is always right.” But let’s be honest – it’s not entirely true. Customers aren’t always right. Sometimes they’re misinformed, unreasonable, or just plain wrong. But how you handle those moments when a customer is wrong makes all the difference. […]

Making 2025 Your Best Year Ever

As we start another year, it’s time to reflect on where we’ve been and, more importantly, where we’re going. The world of sales is not for the faint of heart. It’s a world of high stakes, high energy, and, let’s face it, high-pressure situations. But if you approach it with the right mindset and strategies, […]

What To Do When They Won’t Answer The Phone

Based on some of the Rep 1:1 calls this week where there was a lot of talk about not being able to reach customers, I put together some ideas you can use. Apparently, according to my rep friends, no matter how hard they try, they just can’t get through to their customers, especially their target […]

What a Good Salesperson Asks Santa for Christmas  

Christmas is coming, and every salesperson worth their salt knows it’s not just time for eggnog and office parties. It’s the perfect time to ask Santa for a little extra something to boost their success in the coming year. After all, who better to help you hit your sales quota than the guy who delivers […]

The Power of Consistency

Why Showing Up Every Day is Half the Battle Woody Allen said it best when he said that half of being successful in life is just showing up. It’s being there every day in that tortoise-beats-the-hare kind of way. Consistency is the secret sauce that sets successful companies apart from those that struggle. It’s not […]

Pay Your Bills!

When Will Big Companies Start Paying Their Bills on Time? Okay it’s about time that someone talks about this!  Let’s address a truth that PCB and PCBA providers across America know all too well: there’s an alarming and frankly disturbing trend with our customers—especially the larger ones—not paying their bills on time. For the industry’s […]

Stay in Your Lane

In today’s busy world there are so many things going on, so many moving parts that it’s easy to get distracted. We live in an era of constant comparison and nonstop disruption. Everyone’s talking about the latest technology, the economy’s twists and turns, globalization, or how Company X is doing something you’re not. But here’s […]