For the past week I have put my business books on the shelf in favor of books about kindness. Books with titles like; Random Acts of Kindness: How to Make it a Better World, Deep Kindness: A Revolutionary Guide for the Way We Think and Act in Kindness and Hope Kind Love: Channel Kindness, […]
Write Your Company’s Eulogy
Really, write your own company’s eulogy. I got the idea from Ron Lovett, the author of the book Brand Scaling Culture. I read the book last week and this suggestion has stayed with me ever since. Think about this. If your company died or disappeared one day, what would your customers say? Would they be […]
Do What You Do Well!
Do you know exactly what you do? Do you know exactly what your capabilities are? Most importantly do you have a good handle on what you cannot do? This is key to your success. You have to be real, and you have to be authentic. You cannot sell what you cannot do. Sounds pretty simple […]
Write Them A Letter
Certainly, getting in front of customers is never easy. And the past two pandemic years have made that even more difficult. For the most part salespeople have not been able to use their normal or traditional methods of selling. They have had to resort to Email and social media to get their sales message in […]
Embrace The Millennials
First of all, the disclosure. I do not pretend to know more about millennials than you do. In fact, I am not a fan of those self-nominated millennial whisperers. You know the ones. They like to show you how hip and young thinking they are by telling you that they and only they know how […]
Thanks Neutron Jack
Yes, Jack Welch was a false prophet who worshiped at the altar of capitalism. There I’ve said it! And I feel good about that because this is exactly what I thought for many years but was afraid to say. I just read a new book by the title, The Man who Broke Capitalism: How Jack […]
This Is Our Time!
Yes, this is our time. I am talking to all those domestic PCB fab houses who feel they have gotten the short end of the stick for the past thirty years. Who feel that their customers have sold them out to the cheap labor companies…and taken their technology with them. Who have been harmed by […]
Fifteen Simple Rules For Business…And For Life
No matter what anyone tells you business is not hard and being a good business person is not hard. Being a person who is respected and even esteemed is not that difficult. Being someone that others turn to in their time of need is easy. Being that person that people respect, even if they don’t […]
Embrace Your Failures!
It’s a shame to waste a good failure. You can tell how great a company is by how many failures they experience. This is based on the idea that if you’re not failing, you’re not doing enough. In fact you’re probably standing still, you’re stagnating, which is the closest thing to death a company does […]
Reps Need a Better Deal Part Two: The Solutions
Last week we discussed why PCB and PCBA manufacturer’s reps need a better deal. This week we will discuss some ideas, suggestions, and ideas of what that better deal and that better contract should look like. We are looking for a win for both the principal and the rep. Let’s look at the issues and […]