Certainly, getting in front of customers is never easy. And the past two pandemic years have made that even more difficult. For the most part salespeople have not been able to use their normal or traditional methods of selling. They have had to resort to Email and social media to get their sales message in […]
Embrace The Millennials
First of all, the disclosure. I do not pretend to know more about millennials than you do. In fact, I am not a fan of those self-nominated millennial whisperers. You know the ones. They like to show you how hip and young thinking they are by telling you that they and only they know how […]
Thanks Neutron Jack
Yes, Jack Welch was a false prophet who worshiped at the altar of capitalism. There I’ve said it! And I feel good about that because this is exactly what I thought for many years but was afraid to say. I just read a new book by the title, The Man who Broke Capitalism: How Jack […]
This Is Our Time!
Yes, this is our time. I am talking to all those domestic PCB fab houses who feel they have gotten the short end of the stick for the past thirty years. Who feel that their customers have sold them out to the cheap labor companies…and taken their technology with them. Who have been harmed by […]
Fifteen Simple Rules For Business…And For Life
No matter what anyone tells you business is not hard and being a good business person is not hard. Being a person who is respected and even esteemed is not that difficult. Being someone that others turn to in their time of need is easy. Being that person that people respect, even if they don’t […]
Embrace Your Failures!
It’s a shame to waste a good failure. You can tell how great a company is by how many failures they experience. This is based on the idea that if you’re not failing, you’re not doing enough. In fact you’re probably standing still, you’re stagnating, which is the closest thing to death a company does […]
Reps Need a Better Deal Part Two: The Solutions
Last week we discussed why PCB and PCBA manufacturer’s reps need a better deal. This week we will discuss some ideas, suggestions, and ideas of what that better deal and that better contract should look like. We are looking for a win for both the principal and the rep. Let’s look at the issues and […]
Giving Our Reps A Better Deal Is A Win-Win
First of all, let me say there are no bad guys here. Only good guys trying to work with each other. I am sure you have all noticed how difficult it is to find good reps today when it comes to selling PCBs and PCBA’s. That is not to say there are no good reps […]
So, You’re A Leader Are You?
How self-aware of being a good leader are you? Are you sure of yourself? Do you lead with confidence? How about courage? Are you a courageous leader able to make those hard decisions when they need to be made? Do you believe in yourself as a leader? Do others believe in you as their leader? […]
Yes, You Need A New Marketing Approach
The old ways of doing marketing are done and gone. The new world demands that all companies, yes, all companies, have to approach marketing differently but also those of us in the B2B (business to business space) have to reinvent the way we do marketing. Social media has been here for over twelve years now. […]