What is your mandate? People can tell you what their company does, they can do that all night long. They can also tell how they do it and yes, they can tell you who they do it for. But they can seldom tell you why? Why do they do it? What is the purpose of […]
Get Ready For Price Increases
Okay you know they are coming. In fact, in many cases, they have already hit. Our PCB and PCBA companies are going to have to raise their prices this year. No, it is not a matter of greed. No, they are not trying to gouge you. No, they are not trying to take advantage of […]
IPC Apex Expo Is Done. Now What?
So, you spent last week in San Diego attending the IPC Apex Expo. You made a lot of good contacts. You talked to a lot of people. You spent time with potential customers trying to convince them to buy your goods and services. You spent time with the right vendors checking out their products and […]
It’s Showtime! Seven Must Do’s At Apex 2022
Okay let’s all say it all together, “This year’s IPC Apex Expo will be like no other.” Yes, sure of course! This year is like no other, it’s not even like last year’s which was really like no other. And now it’s time to get over it and make adjustments. Success comes to those who […]
Cold Calling: You’re Going To Hate This
Okay you’re going to hate this. If you are a salesperson, you are going to really hate this column. But this is a basic sales and marketing column and at least once a year I am obligated by law to do a column on the much hated, dreaded and feared of all duties of a […]
And Promises to Keep: New Year Resolutions for 2022
I am one of those people who likes to make resolutions. In fact, I am pretty serious about making them, and trying to keep them. I find that resolutions can be goals that you promise yourself you will make and then to be true to yourself, you keep them. New Year’s resolutions have always been […]
People, And People
If you have not figured this out yet, you’d better get on board and do it fast. If you have been known to treat your people poorly and get away with it, you are about to get a rude awakening, and I mean a really rude awakening. It’s a new ball game out there. People […]
Have The Bravery and Courage to Innovate
Ever heard the expression, “Whoever fails at the most stuff wins.”? I hate, hate, hate, playing it safe, I hate the idea of not trying something, rather than risk failing. If you look at all of the great ones, the innovators, the creators, the developers, the people who have made significant changes in the world, […]
A Christmas Carol Lesson
Charles Dickens “A Christmas Carol” is one of the best and most original business books you can read. It’s full of valuable lessons that apply to all facets of business, even today, one hundred and eighty years after it was written. You all know the story. This time of the year you can watch any […]
A Little Toy Story
What do Brad Pitt, Anna Kendrick, Gillian Anderson, Britney Spears, Matthew Perry, Mayim Balik, Mark Hamill, Chris Pratt, Daniel Radcliffe, Robert Pattinson, and David Duchovny all have in common? Think about that for a minute…or a million years and you will never get it. Okay, give it? They are all “AFOL’s” …no not awful (my […]