Turn Your Customers Into Your Salespeople

Most people will tune out when you tell them how great your company is. The will even turn you off if you spend too much time talking about all of the great things your company can do for them. And they will practically throw you out of their office when you start to pull the […]

Seven Great Cold Calling Tips

Cold calling, we all hate it right? Is that you groaning that I hear, because I even dared to bring up the subject? Most of you love those articles titled “Cold Calling is Dead”, tearing them out of the magazines and bringing them to your boss saying. See, see, I told you so.” But sorry […]

Don’t Be A Howser

Back in the dark ages when I started in this business, management styles were, well shall we say, a bit different. As a young employee at Maine Electronics, a Rockwell International board house, primarily focused on Rockwell’s own products such as the Minuteman Missile program, the F-111 fighter, the B-1 Bomber and the Space Shuttle, […]

On Selling Contract Manufacturing Services

Contract manufacturing is a service not a product. As CEMs, we are actually building someone else’s product, someone else’s baby. Our customers are putting the fate of their companies in our hands. If we build the product incorrectly our customers will be the ones to pay. In the end they are the ones who have their name […]

Marty

Let me tell you about my good friend Marty Petersen. He was one of the most intriguing people I have ever met, and had the pleasure to work with. Marty was always all in whatever task he undertook. When I met him, he was handling the purchasing for us at Automated Systems, the PCB shop […]

Selling On Price Is How You Lose

If you prospect for price you are going to get price oriented customers. You are only going to “buy” your way into an account and yes, you are going to set the precedent for the life of that account. So says Mark Hunter in his great new book High-Profit Prospecting published by Amacom. And allow me to […]