Building trust with your customers will make them customers for life No matter what else you do for your customers, you have to build trust. If you can get your customers to trust you they will stay with you for life…yes, even if you change companies. Over the years and in many columns, we have […]
Stay In Touch With Your Prospects And Customers Using News Flashes!
As the pandemic continues, and so many of us are stuck in our houses, it gets more and more challenging to stay in touch with our customers. Meanwhile our PCB and PCBA companies and their support companies are deemed essential and are being kept open. Actually, the companies that make up our interconnect industry are […]
Is Your Company Customer-centric?
When was the last time you sat around with your team talking about how you could produce better products and services for your customers? I mean doing things better, making the customers experience extraordinary and putting the “wow” factor in your products. I would guess never. We are all so busy just trying to meet […]
Working From Home
With things being what they are, we all need to get more intentional in what we are doing, especially those of us in sales. We’ve talked about how we are all hunkered down, and how we can’t get out to see customers. We’ve also talked about what we can do in the meantime: Communicate through […]
Why PCB Sales People Are Forced To Be Farmers Not Hunters
…and what we need to do about it. I was talking to a friend of mine the other day about why it seems to be so hard to get PCB sales people to focus on any aspect of selling from lead generation to closing a sale. This makes our job as sales consultants particularly daunting […]
Life After Covid-19
Over the past few weeks, we have been writing about how to keep business as usual in these unusual times. How to market your company, how to make sales calls, how to sell your products while not being able to be in front of your customers. I have also offered a plan called Business as […]
3 Great Ways To Support Your Rep Sales Team
Let’s face it those of us in the board industry have not always treated our reps fairly. We have not supported them, not been honest with them, not trusted them and yes, not paid them – the biggest sin of all. There seems to be some kind in instinctual adversarial relationship between board shops and […]
Our Finest Hour
“Do not let us speak of darker days, let is speak rather of sterner days. These are not darker days, these are great days, the greatest days our country has ever lived” Winston Churchill. The great orator was talking about the bombing of London when he said these words. A time, far more serious and […]
Know What You’re Selling
Whether you’re selling garage door openers or guidance control systems, medical devices, kitchen appliances, laminate, or printed circuit boards, you must know your product. If you want to be a successful rep, you must study the product, understand how it is built, why it is built a certain way, and most importantly, why the product […]
Business As Usual
Yes, things are hard right now. Things seem to be as bad as they have ever been and that’s probably true. But we have to move forward, we have to try our best to conduct business as usual, if we are going to survive. Mark my words, no matter how bleak things are right now, […]