We’re not taking about your fathers’ salesperson, as they say. It’s a new world and the modern salesperson has to keep up or get run over. That’s just that way it is. I was talking to a young salesperson the other day. The first thing that struck me was how confident he was. This guy […]
Calling All PCB Sales People
Where are all the PCB sales people? A few years ago there were all kinds of sales people on the street. Good sales people; seasoned veterans with proven track records who had been victimized by the stream of mergers that left them high and dry when the conquering company went with their sales force and […]
Great Customer Service Stories
Oh, those wonderful customer service stories, don’t we all love them! The one about Nordstrom’s giving a customer a refund for the snow tires he returned, even though they don’t even sell snow tires! Or the one about the Saturn representative personally bringing a new seat to a Saturn owner in Alaska whose passenger seat […]
Collaboration is the Future: Tearing Down the Silos
Although it has been talked about for years, the time for collaboration is here, for our industry and for all of the world’s industries. Smart people are realizing that we are going to have to tear down those silos and start working with each other if we are going to survive, and more importantly, go […]
It’s A Great Time To Be A Salesperson
No kidding, this is the best time ever to be a salesperson. If you are in sales, especially electronics sales, selling PCB design, fabrication, and /or assembly services this is your time. Your services are wanted. Every single company in the business today wants to meet you. It doesn’t matter if you are a direct […]
Are you proud of buying the cheapest?
It has always amazed me that the same people who claim to be building the best products on the market today are also the ones who want to buy the cheapest ingredients they can. Our customers like to tell us that they need the best price possible or else. If we do not provide them […]
Avoiding Risk Is Dangerous
Failing your way to success. When you ask a kindergarten class which one of them are artists, all of them will raise their hands because all of them believe that they are in fact artists. Now flash forward ten years and as a class of high school juniors and ask them how many are artists? […]
Why Are We Paying Extra for Mediocre Customer Service?
We have been bombarded with robocalls this past year. At least 10 times each week, we get automatic calls to our home’s landline. The calls can show up on caller ID as “private” or “credit card security” or “bankers trust,” so we don’t really know where they come from. And of course when we answer […]
A Look At Trade Adjustment Assistance
Free money! Come and get it! It’s been a while since I talked about TAA (Trade Adjustment Assistance), so I thought it might be a great time to remind everyone of what TAA actually is and what it can do for you. Now in this time of Chinese Tariffs people, many of our customers are […]
It’s the Customer Experience Stupid!
When it comes to what customers want there is one big secret. They think that they want our products or services. They think that they want us to deliver good products on time. They think that they want good Quality. They think that they want a great price or a great value as they would […]