It’s happened to all of us. It’s just part of doing business. No matter how hard you try, somewhere along the way you lose a customer. There are a number of reasons why this happens, attrition being one of them. In terms of attrition, there is not much you can do about that. A customer […]
When Was The Last Time Your Independent Reps Described You As “Indispensable” ?
There is that old adage that goes: the more you put into your reps the more you will get out of them. Which I believe is absolutely true. True to the point that if you want to have a successful relationships with your reps you have to give them everything they need to be successful. […]
Your Summer Reading
You can have fun in the sun and learn a little something as well. Some people go to the beach, excited about their summer reading. They cannot wait to get into their latest Tom Clancy, Jodi Picoult, or Stephen King. That’s all good stuff, but when I go to the beach (yeah right!) let’s just […]
That Customer Again!?
Sorry, but I always have customer service on my mind. I read everything about customer service I can get my hands on. To me customer service is what business is all about. Customer service is what the customer wants from us. It is what keeps those customers coming back time after time even after we […]
Some Free Advice
Can I admit to a little frustration? I have a list of what I think are great ideas. Ideas, that could make my clients great, but no matter how much I try I cannot get any of them to try these out. So, the heck with it. I’m going to just give them away to […]
What A Truly Effective Leader Has To Do
In my column last week I talked about what I think it takes to be a great sales manager, and a couple of weeks ago I wrote about what it takes to be a great independent rep. Today, let’s talk about leadership. What kind of leader are you? Are you truly leading the way? Are […]
Your Company’s Message Is More Important Than Ever
In this new world order of being buried by not only traditional advertising on television and print but also by email and social media, it has become more important that you find a way to make your company distinctive. Now more than ever is the time to find a way to make your company stand […]
On Being A Great Sales Manager
The position of sales manager is the most important and yet most underrated position in the company. Just to be straight here by the term” sales manager”, I mean the top sales person in the company, the one who is responsible for managing, measuring and motivating the sales team; the person who is responsible for […]
The Consultative Sale
The best way to sell is the consultative sale. The best way to get people’s attention is to help them solve their problems, give them solutions, and most of all be valuable to them. The mistake that most people make is to blast off about how good their product is without taking into consideration what […]
On Being A Great Independent Rep
This week we are going to talk about what it takes to be a great rep; and what you can do to not only delight your principals but more importantly develop a win/win partnership with them where you both win more business and make more money. First of all: get over it. Yes you’ve been […]