The line it is drawn The curse it is cast The slow one now Will later be fast As the present now Will later be past The order is rapidly fadin’ And the first one now Will later be last For the times they are a-changin’ – Robert Zimmerman And how they are! I have […]
Who The Heck Is Seth Godin?
And why you need to get to know him if you are serious about modern marketing techniques. When I was in the Iconnect booth at IPC APEX EXPO 24 a few weeks back I was tremendously pleased to see a photo of my marketing hero Seth Godin flashing on their large screens. To me that […]
The Best Cold Calling Ideas Of All Time
How many times have you heard that cold calling is dead? How many salespeople have given up trying to reach people they do not know and sell them something they think they do not want? Well that is the biggest bunch of malarkey out there, more like wishful thinking by salespeople who hope to be […]
Great Ideas From John Mitchell’s New Book
I have to say I find it ironic that most of the calls I am on with my clients these days are focused on the issues they are having with their work forces. I was on one last week where the General Manager was talking about hiring being the bane of his existence. In the […]
Would You Work Here?
Would you join the your own company? The past few years I have heard many company runners complaining about their work force. They tell me that the government is paying people too much money not to work, young people are not interested in working every day and that there is just not the work ethic […]
Nice Guys Finish First
Remember that old slogan “Nice guys finish last”? Well, that is the opposite of the way I have operated over my career and in the end it has always proven to work out pretty well. On the other hand, I have witnessed a lot of not so nice guy stories that have ended disastrously. There […]
OCCAM: The Time Is Now!
One of my favorites books is a little bestseller by the name of “Who Moved My Cheese”. I am sure even those of you who don’t spend a lot of time reading books have at least heard of it and know that the title refers to people, especially in business, who are so stuck in […]
Did You Exhibit At IPC APEX EXPO 2024?
What now? After the show You had a great time last week at IPC APEX EXPO 2024 and now you’re back home and ready to go on to other things right? Oh no that’s not right, au contraire mon frère, now the work really gets started. Now is the time to start capitalizing on all […]
Exhibiting at IPC APEX EXPO 2024?
Here’s how to get the most from your trade show dollars So many times, people/companies spend a small fortune exhibiting at trade shows like this IPC APEX EXPO 2024 when they have no idea why they are going, what they are going to do there and what they expect to accomplish at the show. That […]
When Your Company Starts Running Out Of Popcorn
What are you going to do? Companies, like people, get tired. I have seen companies just lose their focus, their “raison d’etre” and just well, kind of fade away. More than once have I sat in the office of a company owner trying to console him while he asks me to “get him out of […]