Times may have changed, but some things never do. The old adage that the customer is always right still stands. No matter how hard it is to accept, you have to live with that law if you want to stay in business. We all know that it is harder to respect the customer now than […]
Three Easy And Inexpensive Ways To Market Your Company
Okay, I give up, you don’t have the funds to properly market your company. You don’t have the less than one percent of your revenue that it would take to get your name out there like it should be. Or maybe you don’t want to. Remember the motto of PCB shop owners, “when your sales […]
That Annual Sales Meeting
Last week, we talked about preparing for 2018 by developing account plans and forecasts. We mentioned that this would be presented, viewed, and discussed by the entire management team at the annual sales meeting that would be held in January of 2018. This week, we’ll discuss that annual sales meeting. This is truly, the most […]
The Path To Success Leads Through Customer Service
All customer service starts at the top. It’s a cultural thing. To have great customer service you have to have respect for your customers, everyone in the company has to respect the customer not just the customer service people. Look, it’s pretty easy to pass everything along to the customer service people (by the way […]
Get Ready For 2018: It’s Not Too Early To Start Planning
No, I’m not crazy or obsessive, this is really the time you should start preparing for next year. September is just around the corner and September is when you should start planning for the following year. It’s time for you to get your sales team aligned and working on their forecast for 2018 Look, I […]
The Best Way To Compete With The Chinese
Don’t. Just do what they can’t do instead. While talking to a friend of mine the other day our talk turned to how American Printed Circuit Board shops can compete against the Chinese and other Asian board fabricators. After an extended exchange he turned to me and said. “It’s very simple Dan, the best way […]
Going The Extra Mile
…and avoiding getting the door shut in your face We know it’s tough getting appointments. It’s even tougher getting people to answer the phone; and then once you do get that appointment or that phone call you run up against a stone wall made up completely of attitudes of people who do not want to […]
Give The Customer What They Want, Not What You Want
Walk with the customer. Care about him. Make sure that you know what she needs and give it to her. Make sure that he knows that you care about what will make his life easier and provide it. Look the hard sell is dead, if it ever was alive in the first place. Now we […]
Dare To Be BOLD!
Boldness is behavior born out of belief Groeschel When things get tough, the bold ones will always take action. They will forego the feelings of dread, the anxiety about what could go wrong if they took that action or any action for that matter. They will not be afraid of the possible dire consequences if they […]
Book Review: The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction- The Real Truth About Sales
A book recommendation from Dan Beaulieu The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction- The Real Truth About Sales By Ken Kupchik Copyright 2017Amacom Coming out September 21st 2017 Price $17.95 Pages: 185 with Index A Funny Sales Book You’ve got to laugh, right? One of the best tools to have in your kit when […]