Tales From The PCB Crypt

Author’s note: I wrote this column last summer, but thought it was particularly fitting given my column on the DoD a couple of days ago.) The young sales person had been waiting patiently for the buyer to come out for almost an hour. He was a bit nervous and also excited because he was finally […]

Finally, The DOD Gets It! But Is It Too Late?

Last week a friend of mine sent me this excerpt from the congregational record. Yes, That congregational record. If this doesn’t set your hair on fire then nothing will. Read on: “National Defense Authorization Act for Fiscal Year 2018”)…” 114/603  “Executive agent for printed circuit board technology The committee is aware of ongoing efforts through […]

Companies That Buy Cheap PCBs Get What They Deserve

This column is meant for those customers who need printed circuit boards but don’t want to communicate with the PCB shops directly. It’s meant for those customers who believe that a PCB is just a thin piece of green plastic that anyone can build. This is for those companies who feel that the board shops […]

Salespeople Are The Voice Of The Customer

So as that voice, make sure you get it right! One of the greatest responsibilities we have as sales people is being the voice of the customer. This means that we must strive to always relay the customer’s message truthfully and most importantly accurately, because, very often the future of the relationship between your company […]