What’s The Question?

Asking the right questions will lead to sales I have a question for you.  Or actually, more than one. Are you asking the right questions? When you are face to face with a customer, especially a new prospect, do you have a list of the right questions to ask? Are you like a good lawyer, […]

Six Things That Will Guarantee A Great 2018

Okay here we are again. The beginning of a brand-spanking shiny new year. 2018! Who would have thought we would make it this long?  But we did, and the North American PCB business is still alive and kicking. But, as we turn the page on another new year we should consider what we want to […]

I Can’t Prove It, But I Know That It’s True

How many times have you felt something in your gut that you know it’s true but there is no good way to prove it? You just have a sense, a feeling, an intuition, that what you are thinking is right but there is just no way to prove it. So, with that in mind here […]

Quality Is Everything

Yes, Quality is everything, and actually, it is in everything a company does. From the way you answer the phone, to the way you present your quotes, to the way you package your product, to the way your sales person looks and acts, to every single thing large, or small, that your company does for […]

The All Important Intensive Customer Survey

Whether you are in the business of board fabrication or board assembly, the fact is that you are not building your own products. You are building your customers’ products which means that you are in the business of helping your customers be successful. The better your services are, the better their products will be, and […]

The Other Side Of The Story

We ended last week’s column with a group of designers from a high-tech company asking me the ignoble question, “Why do all PCB shops suck?” And, I promised, I would not only address that question but also explain why there are two sides to that story. First, let me say that the designers who asked […]