I have to laugh when salespeople try to convince me that selling today is harder than ever. They wax poetic about the good old days when they could visit customers, buy them a beer and a burger and book the order. Listen, I was around in the so-called good old days, and they weren’t […]
Planning: How To Find What You Do And How To Be Outstanding
What do you do? What is your niche? The old saying goes, “Jack of all trades, master of none,” and it can apply to business in many ways, the first being that there is no such thing as a business that can do everything. Like the saying goes, if you do everything then you are […]
The New Customer Audition
We all know how difficult and expensive it is to get a new customer. I have seen some surveys that claim that it can cost over $5,000 to acquire a new customer. This makes sense when you think of the branding, marketing, trade shows, content marketing, newsletters, and advertising, not to mention travel to meet […]
Making 2024 A Great Year!
Make sure you are ready for the new year by starting to prepare early. The most successful companies spend a great deal of time studying the present year, focusing on what worked and what did not work. They also spend time looking at market trends to make sure they are able to not only […]
15 Ways To Improve Your Communication With Your Team
Show me an ineffective leader and I will show you a poor communicator. So often leadership is all about successfully conveying a message to the team. A true leader is able to deliver a solid and clear and yes, effective message, to those following her. Effective communications have often shaped history. Like this one from […]
Going Beyond The Norm
Being the best is never easy. When you study the life of elite athletes, for example you will find some of the same list of characteristics. And at the very top of that list is hard work. Plain old hard work. These athletes work harder than anyone else. They are the first ones there in […]
It’s All About Customer Service
Customer Service as the Face of a Company No matter how you look at it, it all gets down to customer service, and I mean great customer service. If you think about your own experiences for a minute you’ll come to realize that it’s all about how the people you are dealing with, the people […]
Mistakes Salespeople Make
We have spent a great deal of time listing all of the things that great salespeople should be doing. Now it’s time to reverse that and learn from others’ mistakes. I sat down this week and listed some of the more common and dare I say damaging, mistakes that salespeople make. Most of these I […]
The Art Of Leadership
How to tell if you have a true leader in your midst. Great leaders make things happen. Great leaders inspire people to follow their mission. Great leaders don’t force people to do things, they inspire them to do things, the right things. They make their followers want to do what needs to be done to […]
Groundbreaking Marketing Stories From The Past
Let’s have some fun! We’ve been pretty serious lately, delving into ways to be better and make our companies better and our customers love us. It’s time to loosen that proverbial tie (when is the last time you saw someone wear one of those?) and talk about some fun marketing stuff. I did my homework […]