Book Recommendation – The Crowdfunding Handbook: Raise Money for your Small Business or Start-ups with Equity Funding Portals

A book recommendation from Dan Beaulieu:  The Crowdfunding Handbook: Raise Money for your Small Business or Start-ups with Equity Funding Portals By Cliff Ennico Copyright 2016 Amacom Books Price: $19.95: 265 pages with appendix and index Finally a great guidebook for crowdfunding! This books by Cliff Ennico who is an attorney by the way provides […]

Book Recommendation – Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

A book recommendation from Dan Beaulieu Get Scrappy: Smarter Digital Marketing for Businesses Big and Small By Nick Westergaard Copyright 2016 Amacom Books Price: $21.95: 226 pages with index Traditional marketing meets digital marketing The key to digital marketing is of course engaging the customer; it is providing content so valuable that you will position […]

Getting Closer To Your Customers

Get closer to your customers than you ever have before. If you are not looking out for your customers you are not doing your job. Elevating the conversation So we all think we are doing a pretty good getting to know our customers right? We think because we know what market they are in and […]

A Tale Of Two Arthurs

Some of you may have heard the story about the New England super market chain called Market Basket. It was started at the beginning of the last century as a 600 square foot grocery store in Lowell Massachusetts by a Greek Immigrant by the name of Demoulas. Later as he started to age and the […]

How do Your Customers Feel about You?

Do you dare to find out how your customers feel about you? As always, it’s all about the customers and more importantly, it really gets down to what your customers think about you. I want you to really think about this for a minute or two. What do your customers think about your company? What […]