Make Yourself Invaluable to Customers

Selling value is always valuable Looking at the title of this column, you might be saying to yourself, “Thank you, Captain Obvious,” but stop and think for a minute. What can you offer that goes way beyond the product itself? What can you offer that will get your customer thinking beyond price issues? What do […]

Leaders Instill Greatness In Their People

My daughter works at a small but prestigious college in Maine by the name of Bowdoin College. It has been around for a while, actually since 1794 and it has amongst its alumni two Presidents of the United States: writers Nathaniel Hawthorne and Henry Wadsworth Longfellow: Senators George Mitchell and William Cohen, Civil War hero […]

Book review – The Art of Social Media: Finding and Engaging Customers on Twitter, Facebook, Linkedin and Other Social Networks

The Art of Social Media: Finding and Engaging Customers on Twitter, Facebook, Linkedin and Other Social Networks By: Shannon Belew Copyright 2014Amacom Price $19.95 Pages: 267 with Notes and Index The official social media playbook This is the one book you’re going to need to make your way through the new world order of social […]

Talking PCB: An Interview With Dan Beaulieu And Steve Williams

(Author’s note: this interview was conducted by Barry Matties of iConnect007.com. Thanks to my good friends at iConnect007 for permission to publish it here) Two well-known consultants in the PCB industry, Dan Beaulieu and Steve Williams, have joined forces to try to help close the divide between CMs and board shops. I recently sat down […]