Most Saturdays I take the time to invest in myself. It’s kind of like a personal webinar day. I usually have a couple of books I’ve saved for the day. There are times when I go and watch some videos that are germane to the topics I am studying that day. I will take a […]
Why You Need to Learn to Say No
Why is it so hard to say “No”? I must admit that this is a problem I deal with all the time. I am a people pleaser, many of us, nay most of us are people pleasers, we like to say yes, we like to try to help people, especially when they are offering something […]
The Power of Consistency
Why Showing Up Every Day is Half the Battle Woody Allen said it best when he said that half of being successful in life is just showing up. It’s being there every day in that tortoise-beats-the-hare kind of way. Consistency is the secret sauce that sets successful companies apart from those that struggle. It’s not […]
Pay Your Bills!
When Will Big Companies Start Paying Their Bills on Time? Okay it’s about time that someone talks about this! Let’s address a truth that PCB and PCBA providers across America know all too well: there’s an alarming and frankly disturbing trend with our customers—especially the larger ones—not paying their bills on time. For the industry’s […]
Why? Why? Why Are You In Business?
What is your mandate? People can tell you what their company does, they can do that all night long. They can also tell how they do it and yes, they can tell you who they do it for. But they can seldom tell you why? Why do they do it? What is the purpose of […]
Get Ready For Price Increases
Okay you know they are coming. In fact, in many cases, they have already hit. Our PCB and PCBA companies are going to have to raise their prices this year. No, it is not a matter of greed. No, they are not trying to gouge you. No, they are not trying to take advantage of […]
A Little Toy Story
What do Brad Pitt, Anna Kendrick, Gillian Anderson, Britney Spears, Matthew Perry, Mayim Balik, Mark Hamill, Chris Pratt, Daniel Radcliffe, Robert Pattinson, and David Duchovny all have in common? Think about that for a minute…or a million years and you will never get it. Okay, give it? They are all “AFOL’s” …no not awful (my […]
Never Get Mad At A Customer
There is nothing dumber you can do than getting mad at a customer. What is the point? These days when it is harder than ever to get a new customer and even harder to keep that customer amidst the barrage of competition coming for all sides there is nothing more counter-productive than getting mad at […]
Sales Is All About Trust
Building trust with your customers will make them customers for life No matter what else you do for your customers, you have to build trust. If you can get your customers to trust you they will stay with you for life…yes, even if you change companies. Over the years and in many columns, we have […]
Working From Home
With things being what they are, we all need to get more intentional in what we are doing, especially those of us in sales. We’ve talked about how we are all hunkered down, and how we can’t get out to see customers. We’ve also talked about what we can do in the meantime: Communicate through […]