Don’t. Just do what they can’t do instead. While talking to a friend of mine the other day our talk turned to how American Printed Circuit Board shops can compete against the Chinese and other Asian board fabricators. After an extended exchange he turned to me and said. “It’s very simple Dan, the best way […]
Companies That Buy Cheap PCBs Get What They Deserve
This column is meant for those customers who need printed circuit boards but don’t want to communicate with the PCB shops directly. It’s meant for those customers who believe that a PCB is just a thin piece of green plastic that anyone can build. This is for those companies who feel that the board shops […]
To Charge The Most You Have To Be The Best
Being the best will get you the best prices. You have to be better than everyone else. You have to be better than everyone else to win the business; not only win it, but keep it. If you are good, very good, you can be good enough to get past the price issue. If your […]
The High Cost Of Cheap PCBs
I have written in the past about the pride some of our customers have in buying the cheapest products available on the market today, and we talked about how for some reason some companies feel that they can buy the cheapest parts they can get their hands on and then turn around and tell their […]
Create A Simple Plan And Just Be Tenacious
It’s amazing how much can get done when you decide to stick with it Another year another strategic plan…or worse yet another month another strategic plan. Does this sound familiar to you? Well it does to me. The most difficult thing to do when you’re a strategic consultant like I am is to make sure […]
Do You Tell Your Customers You Buy The Cheapest Parts Possible?
It always amazes me that the same people who claim to be building the best products on the market today are also the ones who want to buy the cheapest ingredients they can. Think of your customers, how many of them have told you this… “We are building the best Missile, MRI, Automobile, Computer than […]
We Have To Work Together Or Else!
Two shopkeepers were bitter rivals. Their stores were directly across the street from each other, and they would spend each day keeping track of each other’s business. If one got a customer, he would smile in triumph at his rival. One night an angel appeared to one of the shopkeepers in a dream and said, […]
Selling Value Is Always Valuable
Looking at the title of this column, you might be saying to yourself, “Thank you, Captain Obvious,” but stop and think for a minute. What can you offer that goes way beyond the product itself? What can you offer that will get your customer thinking beyond price issues? What do you have to offer that […]
The Incredible Exploding Email!
Has this ever happened to you? You start off an email to a co-worker warning her about this customer of yours who is a real jerk and outlining a potential problem they are about to cause for no good reason but that he is a jerk who likes to push people around and if you […]
What Customers Really Want
When it comes to what customers really want there is one big secret. They think that they want our products or services. They think that they want us to deliver good products on time. They think that they want good quality. They think that they want a great price (or “great value” as they would […]