“I always wondered why somebody didn’t do something about that. Then I realized I was somebody” Lily Tomlin Oh, that dreaded word “CHANGE” I have seen companies go out of business, rather than change. I have seen people suffer from all kinds of physical ailments, rather than change. I have seen whole marketing plans get […]
The Game Of Sales
Managing a sales team is just like managing a sports team. You strive to put the best team on the field and then manage them to greatness. It means just like a sports team you must deal with all the team members as individuals figuring out how to handle each of them from the […]
APEX 2020: A Great Time To Kick Off Your Marketing.
Here we are again. We’re just a week away the IPC APEX Expo in San Diego. This is our time, this is our show, this is it, time to get together with everyone else in the industry and get a quick overview of what’s going on out there. No matter what your year has been […]
The Paid Audition
I read recently that 48% of all customers feel that the most critical time for a company to gain their loyalty is based on the first order. So, half of your customers are going to decide if they want to keep working with you based on that first order. Man, is that pressure or what? […]
Tear Down the House! 2020 is the year of disruption
Are you ready to make some noise in 2020? Are you ready to kick things around, throw out the old and in with the new? Are you a “If it ain’t broke don’t fix it” kind of person? Or are you a “If it ain’t broke… so what? We can make it better!” kind of […]
Consistency Is A Virtue
I know that we are always talking about change, and lauding those who not only welcome change but are ready to adapt to change, no matter the circumstances. But there is one quality in a company, especially a vendor, that is truly cherished, and that is consistency. We love our vendors to be consistent. We […]
Respect The Customer, No Matter What!
Times may have changed, but some things never do. The old adage that the customer is always right still stands. No matter how hard it is to accept, you have to live with that law if you want to stay in business. We all know that it is harder to respect the customer now than […]
Delivering Amazing Customer Service
As you can probably tell by the tone of some of my recent writings, I’m on a real exploration journey to discover the very best customer service ideas I can find. I have read a number of books and talked to a number of people on my search to find the best examples of not […]
Customer Service Starts At The Top
All customer service starts at the top. It’s a cultural thing. To have great customer service you have to have respect for your customers, everyone in the company has to respect the customer not just the customer service people. Look, it’s pretty easy to pass everything along to the customer service people (by the way […]
Out The Friction!
You need some Printed Circuit Boards, so you Google “Printed Circuit Boards”, and you get the name of a number of shops. Not necessarily the best shops, but at least the best at SEO (Search Engine Optimization). Anyway you get the names of some shops and you call one up, probably the first one on […]