Can I admit to a little frustration? I have a list of what I think are great ideas. Ideas, that could make my clients great, but no matter how much I try I cannot get any of them to try these out. So, the heck with it. I’m going to just give them away to […]
On Being A Great Sales Manager
The position of sales manager is the most important and yet most underrated position in the company. Just to be straight here by the term” sales manager”, I mean the top sales person in the company, the one who is responsible for managing, measuring and motivating the sales team; the person who is responsible for […]
Hiring The 21st Century Sales Person
It’s a new world out there, and what worked in sales for years just, well, just doesn’t cut it anymore. The old sales techniques like sales on the golf course, and at the bar, and friendship over common sense business, is a thing of the past. Looking for sales people today includes an entirely new […]
Contract Manufacturers: Here Are 5 Things You Can Do Right Now To Get More Business
Everyone is struggling to fill their factories these days, as the fight for more business heats up. It used to be that contract manufacturers had a good solid base of good customers, they could depend on year after year. Many of them were satisfied to pick up a couple of customers a year as their […]
A Better Relationship With Your PCB Manufacturer Will Yield Better PCB’s
We have talked a lot in this column about how board shops should treat their customers. How they should try to get to know their customers and their needs. So now let’s switch things around and talk about how customers should treat board shops, how they should work with board shops to get the best […]
Finding Salespeople For Contract Manufacturers
We talked last week about how contract manufacturers need sales and marketing So, being a big proponent of the putting your money where your mouth is school of thought, this week we’re going to talk about finding and hiring the right salespeople to sell your services. “Aren’t sales people alike?” I hear you asking. Yes, […]
Turning Over A New Page
The excitement of a new year! Turning over a new page. One year ends, and another begins. Isn’t that refreshing? Isn’t that a great feeling of renewal? Throwing out all of those old calendars, and hanging those new ones up on the way. Or, opening up that brand new date book for a symbolic, as […]
A Bit of Advice From The Bad Guys
What would Atilla the Hun do? Over the years we have turned to a number of business experts, reading their words, and stealing their ideas. We have talked about Peters, and Godin, and Tracy, and a number of other business experts. and we have benefited from all of them. Now I thought it would be […]
The Best Companies Command The Best Prices
Being the best will get you the best prices. You have to be better than everyone else. You have to be better than everyone else to win the business; not only win it, but keep it. If you are good, very good, you can be good enough to get past the price issue. If your […]
Getting Your Salespeople to Act As A Team
For the most part sales people are lone wolves. One of the reasons they choose to be sales people is the independence, they like to run their own race. I have found that the best sales people are truly the loners. Think of Ricky Roma in Glengarry Glenn Ross. While all the other sales people […]