The Brand! It’s All About The Brand!

Remember the Pepsi Challenge way back in the dark ages of the 80’s? That was when Pepsi performed  blind taste tests with real people having them take drinks from two identical cups of soda, one filled with  Pepsi and the other Coke? And remember that Pepsi won, as most people said that Pepsi was better […]

Don’t Be Afraid To Brag

Please stop being afraid that people are going to steal your stuff! It’s too confining. Stop taking yourself so seriously. No one is going to go out of their way to steal your stuff. First of all, we are in the most NIH industry in the world. NIH, for those of you who don’t know […]

Why Market To Our Own Customers?

One of the things that always seems to come up when we are working with a company, especially when we are sending out their newsletters is this, “We want new customers, so why are we sending the newsletter out to our current customers? We have their business already.” This is one of the most serious […]

Are You Doing Enough Marketing?

Most of the time I am addressing those companies who are doing little, or no marketing, spending zero dollars on telling their company’s story, and getting their name out there. But, what about those of you who are doing some marketing? Sorry, you don’t get a pass either. You need to ask yourself if you […]

Marketing Money To Spare?

One of the more interesting side effects of this Pandemic is that companies are not spending the money they had originally budgeted for sales and marketing. We are not travelling, which means we are not buying plane tickets, renting cars, or staying in hotels. Heck, we are for the most part, not even visiting customers […]