Remember the Pepsi Challenge way back in the dark ages of the 80’s? That was when Pepsi performed blind taste tests with real people having them take drinks from two identical cups of soda, one filled with Pepsi and the other Coke? And remember that Pepsi won, as most people said that Pepsi was better […]
Don’t Be Afraid To Brag
Please stop being afraid that people are going to steal your stuff! It’s too confining. Stop taking yourself so seriously. No one is going to go out of their way to steal your stuff. First of all, we are in the most NIH industry in the world. NIH, for those of you who don’t know […]
Turning Your Commodity Into A Premium Product
I want to talk about an amazing product. This is the story of how smart people, with maybe the help of gullible people, turned something we all have in our own homes for almost free and in unlimited amounts, and turned it into one of the most sought after products in the world. And they […]
Antagonizing Your Customers Wins?
What is this? This new trend to gain a following by antagonizing your customers. I guess I am too square, or old, or numb to understand any of this, but there is a trend that I have been reading about for a couple of years not that is exemplified by this quote, “If you’re not […]
Why Market To Our Own Customers?
One of the things that always seems to come up when we are working with a company, especially when we are sending out their newsletters is this, “We want new customers, so why are we sending the newsletter out to our current customers? We have their business already.” This is one of the most serious […]
Are You Doing Enough Marketing?
Most of the time I am addressing those companies who are doing little, or no marketing, spending zero dollars on telling their company’s story, and getting their name out there. But, what about those of you who are doing some marketing? Sorry, you don’t get a pass either. You need to ask yourself if you […]
Marketing Money To Spare?
One of the more interesting side effects of this Pandemic is that companies are not spending the money they had originally budgeted for sales and marketing. We are not travelling, which means we are not buying plane tickets, renting cars, or staying in hotels. Heck, we are for the most part, not even visiting customers […]
Is Your Company Customer-centric?
When was the last time you sat around with your team talking about how you could produce better products and services for your customers? I mean doing things better, making the customers experience extraordinary and putting the “wow” factor in your products. I would guess never. We are all so busy just trying to meet […]
Are Your Customers Speaking For You?
Most people will tune out when you tell them how great your company is. The will even turn you off if you spend too much time talking about all of the great things your company can do for them. And they will practically throw you out of their office when you start to pull the […]
The Right Way To Brand Your Company
There is more marketing in our industry right now than there has ever been before. More companies are spending time, creativity, and money on getting their message out to the market. This is a vast improvement over the way it used to be when people in our industry viewed marketing as some sort of mumbo-jumbo […]