Prospecting Is Mandatory

Get out there and do it now! I know you hate to prospect and you hate to make cold calls, so this is what we have to talk about today. Whether you like it or not. There is a great book by Mark Hunter called High-Profit Prospecting, a trade paperback published by Amacom. This book is […]

Don’t Give Your PCBs Away!

Look I know getting business is hard. I know that you’re biggest problem is always having enough business and I certainly know that most of our customers pride themselves in buying the cheapest circuit board that money can buy. But still that is no excuse to give away your boards. You have got to make […]

Customer Service Starts At The Top

All customer service starts at the top. It’s a cultural thing. To have great customer service you have to have respect for your customers, everyone in the company has to respect the customer not just the customer service people. Look, it’s pretty easy to pass everything along to the customer service people (by the way […]

What Goes Around…

This column is meant for those companies who need printed circuit boards but don’t want to communicate with the PCB shops directly. It’s meant for those customers who believe that a PCB is just a thin piece of green plastic that anyone can build. This is for those companies who feel that the board shops […]

Calling All PCB Sales People

Where are all the PCB sales people? A few years ago there were all kinds of sales people on the street. Good sales people; seasoned veterans with proven track records who had been victimized by the stream of mergers that left them high and dry when the conquering company went with their sales force and […]