And Promises to Keep: New Year Resolutions for 2022

I am one of those people who likes to make resolutions. In fact, I am pretty serious about making them, and trying to keep them. I find that resolutions can be goals that you promise yourself you will make and then to be true to yourself, you keep them. New Year’s resolutions have always been […]

A Christmas Carol Lesson

Charles Dickens “A Christmas Carol” is one of the best and most original business books you can read. It’s full of valuable lessons that apply to all facets of business, even today, one hundred and eighty years after it was written. You all know the story. This time of the year you can watch any […]

What The Pandemic Taught Us

I think this has been the fastest year in history! People tell me it’s because I’m getting old, and sure that’s true but come on, not that old. It feels like we just turned the page on 2019 to 2020. Never mind 2020 to 2021! Heck it feels like only last week we were all […]

Super Service Your Way To Customers For Life

Last week we talked about living in constant fear of losing your customers. About having a relationship with your customers that is so flimsy that one price cut will take them away from you. Now while this is true, customers can be fickle, especially in the first months of doing business, but in the end […]

Working Together: The Best Solution

Getting The North American PCB Industry Off Death Row Part 5 “It’s not fair, they are all working together, they all help each other out, you don’t know who owns what, and their government really owns them and gives them all kinds of funding to take over the entire Global PCB market!”  These are all […]

No Strategy = No Future.

Getting the North American PCB industry off death row: part two My column last week Let’s Get off Death Row, woke a few people up. I heard from a number of people, and for the most part the response was positive. People let me know that my words made them feel better. That it made […]

Let’s Get Off PCB Death Row

For at least twenty years now the American PCB industry has been sounding its’ death knell. There has been an overriding feeling that it is over and now it is only a matter of time. All I hear is the mournful wailing of the injustices that we have been dealt. It makes me feel that […]

I’m Confused By ITAR!

Look, let me say this from the beginning, I’m a big fan of ITAR. I believe that yes, we should have some kind of protection for defense aerospace products being built by American companies by American citizens. I think it is good for the PCB and PCBA industry for sure. I don’t like the idea […]

At Least Try To Be Found!

The other day a rep I did not know called me to get some advice about a new product line. He left only his name, no phone number and yet he asked me to call him back! Fortunately, I have caller ID. Maybe he just assumed that everyone has caller ID. But he called my […]

What A Time We Live In!

As I sat in the back seat of my UBER the other day looking at the smartphone the driver was using to find my destination, I could not help but wonder at all of the changes that have occurred in the world during the past 45 years. I remember hosting a group of people to […]