Yes, You Do Need Salespeople

Man, how many times I am going to have to say this? For those of you loyal readers who have been checking out this column for years I apologize in advance and won’t blame you if you want to sit this one out because you’ve read it all before right here and yes too many […]

10 Principles For Success In Life

In sales and in life for that matter you are only as good as the people you know, work with and are friends with. You are only as strong as your affiliations. You have to know and be willing to work with everyone if you are going to be successful life. So with that in […]

Catching up with…Dr. Anthony Caputo

I met Dr. Anthony Caputo last year while helping one of my clients secure some strong engineering talent. Anthony had been reading my columns and reached out to me since he was looking for a new opportunity in a high-tech printed circuit board facility. Once I read his CV and saw his credentials, I jumped […]

7 Reasons To Fire Your Principal

Sometimes a rep has to do what a rep has do to Okay, so now it’s your turn. We have talked enough about making sure that you as a rep make yourself invaluable to your principal. We have gone on ad nausea about the various ways that reps disappoint the companies they represent. So now […]

Tales From The PCB Sales Crypt

Did you ever live through something that was so insane, and so stupid that you couldn’t believe it was happening right before your very eyes? I have, and many times. But I’m no different from anyone who has sold PCBs, or anyone who’s spent years in our industry, for that matter. Then, late at night […]