This column is meant for those customers who need printed circuit boards but don’t want to communicate with the PCB shops directly. It’s meant for those customers who believe that a PCB is just a thin piece of green plastic that anyone can build. This is for those companies who feel that the board shops […]
To Charge The Most You Have To Be The Best
Being the best will get you the best prices. You have to be better than everyone else. You have to be better than everyone else to win the business; not only win it, but keep it. If you are good, very good, you can be good enough to get past the price issue. If your […]
That Won’t Work Here (And Other Excuses)
I don’t know about you but this drives me absolutely nuts. You’re in a meeting, you come up with a good idea but before you finish getting your idea out there, this guy across from you. You know the one, he graduated from the Dilbert School of discouraging new ideas jumps in with that smart […]
Yes, You Do Need Salespeople
Man, how many times I am going to have to say this? For those of you loyal readers who have been checking out this column for years I apologize in advance and won’t blame you if you want to sit this one out because you’ve read it all before right here and yes too many […]
A Look At Some Of 2017’s Coolest innovations…So Far
We have all likely heard the quote attributed to Charles H. Duell, commissioner of the U.S. Patent Office, who in 1899 famously said, “Everything that can be invented has been invented.” He then recommended that the Patent Office be closed and resigned his position. It has now been proven that he never said that. The […]
Where Did All The PCB Salespeople Go?
Where are all the PCB salespeople? A few years ago there were all kinds of sales people on the street. Good sales people; seasoned veterans with proven track records who had been victimized by first the stream of mergers that left them high and dry when the conquering company went with their sales force and […]
Do You Tell Your Customers You Buy The Cheapest Parts Possible?
It always amazes me that the same people who claim to be building the best products on the market today are also the ones who want to buy the cheapest ingredients they can. Think of your customers, how many of them have told you this… “We are building the best Missile, MRI, Automobile, Computer than […]
5 Things We Should Be Doing And Aren’t
Dare to be great We are all so busy running our businesses that we seldom have time to do what really needs to be done to move our businesses forward, to take them from “good to great” to use that old but true cliché. I know that all of my friends who own board shops […]
If You Are Not Growing Your Business, You Are Killing Your Business
Sometimes playing it safe is the most dangerous thing you can do. In fact, I view business like this: If you are not growing, you are dying. If you are not constantly trying to find ways to make your company more attractive to your customers, you will die. I personally know of some companies who […]
10 Principles For Success In Life
In sales and in life for that matter you are only as good as the people you know, work with and are friends with. You are only as strong as your affiliations. You have to know and be willing to work with everyone if you are going to be successful life. So with that in […]