Turning Over A New Page

The excitement of a new year! Turning over a new page. One year ends, and another begins. Isn’t that refreshing? Isn’t that a great feeling of renewal? Throwing out all of those old calendars, and hanging those new ones up on the way. Or, opening up that brand new date book for a symbolic, as […]

Customer Service Starts At The Top

All customer service starts at the top. It’s a cultural thing. To have great customer service you have to have respect for your customers, everyone in the company has to respect the customer not just the customer service people. Look, it’s pretty easy to pass everything along to the customer service people (by the way […]

Marketing: Who Needs It?

“Marketing is too important to be left to the marketers”…David Packard Yes, that’s right. Marketing is way too important to be left to just anyone. You don’t necessarily have to be a professional marketer…but you have to take marketing seriously, very seriously. Actually the worst thing that can happen is when people who think they are marketing […]

Buying Cheap PCBs? Good Luck With That

This column is meant for those customers who need printed circuit boards but don’t want to communicate with the PCB shops directly. It’s meant for those customers who believe that a PCB is just a thin piece of green plastic that anyone can build. This is for those companies who feel that the board shops […]