That Dreaded Cold Call

To paraphrase Mark Twain “the reports of the death of the cold call have been greatly exaggerated.”  I know that every salesperson in the country wishes that the cold call was in fact truly dead. But sorry guys, it’s not. To be a salesperson you have to call people and talk to them about buying […]

Ready, Set, Go!

Well maybe not today or tomorrow but we are all going to be out there again, hopefully sooner than later. So, let’s talk about what we need to do to prepare ourselves for our long overdue re-entry into the world of face to face sales. I know that it will not be business as usual, […]

Opportunities – Particularly NPI – Are Exploding!

As the world opens up, so are many opportunities. Word I am hearing from the salespeople I have been meeting with the past few weeks, is that customers are on the prowl! That’s right, customers are on the lookout for new sourcing opportunities.  Companies are looking for alternative sources for their products, especially PCB and […]

Sales Is All About Trust

Building trust with your customers will make them customers for life No matter what else you do for your customers, you have to build trust. If you can get your customers to trust you they will stay with you for life…yes, even if you change companies. Over the years and in many columns, we have […]

Know What You’re Selling

Whether you’re selling garage door openers or guidance control systems, medical devices, kitchen appliances, laminate, or printed circuit boards, you must know your product. If you want to be a successful rep, you must study the product, understand how it is built, why it is built a certain way, and most importantly, why the product […]

Salespeople Need To Be Selling

Salespeople need to be selling. Wow! What a brilliant idea. Of course, salespeople need to sell, what else would they be doing if not selling? They are salespeople, right? Sure, they are but they have also been known, at least some of them, to do anything they can rather than be in front of the […]