No kidding, this is the best time ever to be a salesperson. If you are in sales, especially electronics sales, selling PCB design, fabrication, and /or assembly services this is your time. Your services are wanted. Every single company in the business today wants to meet you. It doesn’t matter if you are a direct […]
Selling Against Price
I hate this subject. I don’t hate it because I’m scared of it, but rather because it reminds be that most of our customers pride themselves on their ability to find the cheapest products in the world to put into their products, which they also claim are the best in the world. How exactly […]
Never Forget That It’s People That Buy Your Stuff!
I know we sell technology, and technology is based on facts, on data, and on physics. That is all true, more than true actually. So being technical, and many of us being engineers or operations people (not me), we tend to want to deal in facts, the black and white of reality, that’s where we […]
It’s Only Common Sense: Selling Against the Big Guys
There has for some time now been and ever growing gap in annual revenue numbers between the large international board shops and the smaller local board shops. While most of the smaller North American shops are in the under $50 million-a-year revenue range, the big guys are now hovering around the billion-dollar range-a-year range. There […]
People Don’t Like To Be Sold, They Like To Buy
I just finished reading Jeffrey Gitomer’s The Sales Manifesto, and I loved it. In fact, I was so inspired by the book that I read it twice. Not only that, I just ordered a box full of copies to give out to some of my clients’ salespeople. This little red book is so powerful that […]
Getting Your Sales Momentum Back
A short plan to get things kick- started when your sales are stuck in neutral So your sales are down right now. Your numbers are in the gutter and no matter what you do you can’t seem to get anything going. You’re beating on your outside sales team and they are doing everything they can […]
On Being A Great Sales Manager
The position of sales manager is the most important and yet most underrated position in the company. Just to be straight here by the term” sales manager”, I mean the top sales person in the company, the one who is responsible for managing, measuring and motivating the sales team; the person who is responsible for […]
The Consultative Sale
The best way to sell is the consultative sale. The best way to get people’s attention is to help them solve their problems, give them solutions, and most of all be valuable to them. The mistake that most people make is to blast off about how good their product is without taking into consideration what […]
On Being A Great Independent Rep
This week we are going to talk about what it takes to be a great rep; and what you can do to not only delight your principals but more importantly develop a win/win partnership with them where you both win more business and make more money. First of all: get over it. Yes you’ve been […]
The Only thing We Have to Fear Is Fear Itself
Why don’t you like to cold call? I am making the assumption that you don’t like to call people, you don’t know because most of you have told me you hate it. But, if you get down to it why? Why do we all hate doing this? It’s because of fear, fear of rejection, fear […]