Opportunities – Particularly NPI – Are Exploding!

As the world opens up, so are many opportunities. Word I am hearing from the salespeople I have been meeting with the past few weeks, is that customers are on the prowl! That’s right, customers are on the lookout for new sourcing opportunities.  Companies are looking for alternative sources for their products, especially PCB and […]

Sales Is All About Trust

Building trust with your customers will make them customers for life No matter what else you do for your customers, you have to build trust. If you can get your customers to trust you they will stay with you for life…yes, even if you change companies. Over the years and in many columns, we have […]

Know What You’re Selling

Whether you’re selling garage door openers or guidance control systems, medical devices, kitchen appliances, laminate, or printed circuit boards, you must know your product. If you want to be a successful rep, you must study the product, understand how it is built, why it is built a certain way, and most importantly, why the product […]

Salespeople Need To Be Selling

Salespeople need to be selling. Wow! What a brilliant idea. Of course, salespeople need to sell, what else would they be doing if not selling? They are salespeople, right? Sure, they are but they have also been known, at least some of them, to do anything they can rather than be in front of the […]

7 Ways To Find New Customers

We all know that companies must grow or they will die. The same thing applies to rep firms. You must keep growing your business, adding new customers, and increasing your sales, or you too will die. Too many times reps will find three or four major customers and then rely on them for their income […]

The Solutions Meister

When you’re in business, you are in the business of providing solutions. Think about it, everything we do, everything we sell, products, services, treatments, all of these are solutions to problems, filling needs that our customers have. Restaurants feed hungry people. Hardware stores provide solutions to problems whether you are building a house or fixing […]