What Marketing Is Not…

I spend a lot of time in this column talking about what branding is, what social media is and what marketing is and I try to get the message out that every company has a story to tell. It is our job as marketing professionals to create that story, make it an alluring and attractive […]

Oh, The Places We’ll Go!

Okay after eight weeks of lockdown, eight weeks of the world being scary, and challenging, and unpredictable, it’s time for a break. I have spent the past two months and counting working with companies and reps and salespeople doing what I can to help in any way I can to conduct business as usual. I […]

Life After Covid-19

Over the past few weeks, we have been writing about how to keep business as usual in these unusual times. How to market your company, how to make sales calls, how to sell your products while not being able to be in front of your customers. I have also offered a plan called Business as […]

Our Finest Hour

“Do not let us speak of darker days, let is speak rather of sterner days. These are not darker days, these are great days, the greatest days our country has ever lived” Winston Churchill. The great orator was talking about the bombing of London when he said these words. A time, far more serious and […]

A Great Relationship With Your Sales Reps

One of the most important aspects of my business is helping companies with their relationships with their reps. Certainly it’s no secret that the rep/principal relationship is one of the most challenging that industry faces. This relationship is particularly challenging in the PC board industry with its’ tremendous ups and downs and its’ consistent struggles […]

Rescuing The Orphans

It’s happened to all of us. It’s just part of doing business. No matter how hard you try, somewhere along the way you lose a customer. There are a number of reasons why this happens, attrition being one of them. In terms of attrition, there is not much you can do about that. A customer […]

Five Marketing Myths

A list of things you’ve got wrong Yes things you’ve got all wrong when it comes to marketing, what it’s about, how it works and what it’s for. You know there are some distinct disadvantages to being in an engineering based business and one of them is that we all know way too little about […]