Over the past few weeks, we have been writing about how to keep business as usual in these unusual times. How to market your company, how to make sales calls, how to sell your products while not being able to be in front of your customers. I have also offered a plan called Business as […]
Our Finest Hour
“Do not let us speak of darker days, let is speak rather of sterner days. These are not darker days, these are great days, the greatest days our country has ever lived” Winston Churchill. The great orator was talking about the bombing of London when he said these words. A time, far more serious and […]
What Is Your Business Doing About The CoronaVirus?
We have heard all the bad things concerning this new virus, the numbers, the dangers, the risks, the precautions, the varied political opinions, the damage to sales of Corona beer. Now it’s up to us to come up with ways to operate in these hard times. It is up to us to find ways to […]
A Great Relationship With Your Sales Reps
One of the most important aspects of my business is helping companies with their relationships with their reps. Certainly it’s no secret that the rep/principal relationship is one of the most challenging that industry faces. This relationship is particularly challenging in the PC board industry with its’ tremendous ups and downs and its’ consistent struggles […]
Rescuing The Orphans
It’s happened to all of us. It’s just part of doing business. No matter how hard you try, somewhere along the way you lose a customer. There are a number of reasons why this happens, attrition being one of them. In terms of attrition, there is not much you can do about that. A customer […]
Five Marketing Myths
A list of things you’ve got wrong Yes things you’ve got all wrong when it comes to marketing, what it’s about, how it works and what it’s for. You know there are some distinct disadvantages to being in an engineering based business and one of them is that we all know way too little about […]
10 Great Business Tips from Breaking Bad
Ten great Business Tips from Breaking Bad Yes Breaking Bad was a hit show on AMC; it is also a fascinating show to watch. After all how often to you see a high school chemistry teacher with cancer trade in his second job at a car wash to become a crystal meth fabricator and dealer. Not […]
PCB Vendors vs Customers: This Is What We Do About It
I have talked endlessly about PCB customers who were not happy with their vendor’s performance and last week we talked took things from the other side of the issue and talked about why PCB fabricators have a hard time being good and productive suppliers (both articles can be accessed by scrolling to the bottom of […]
Marty
Let me tell you about my good friend Marty Petersen. He was one of the most intriguing people I have ever met, and had the pleasure to work with. Marty was always all in whatever task he undertook. When I met him, he was handling the purchasing for us at Automated Systems, the PCB shop […]
Eight Great Things To Teach A New Salesperson
Listen!! All of us are working diligently on getting more young people involved in our business today. And of course, many of those people are going to be involved in sales. These young people are going to need the right training to make sure that they become good, effective, and of course successful, sales people. […]